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FREEZING AT THE SALE POINT
In Japan, it is common to see the freezing of Sea Products (fish and shellfish) at the point of sale.
The customer is sure that he has bought a fresh product and that it will keep it frozen while maintaining all the original organoleptic qualities.
The preferred places of purchase in Productos del Mar are large supermarkets, that is, the Great Distribution (GD).
We analyze below the introduction of PROTON technology at the Point of Sale (PV).
PROPOSAL FOR FREEZING FISHERY PRODUCTS AT THE SALE POINT THROUGH PROTON MAGNETIC FREEZING TECHNOLOGY
Sales trends in the Great Distribution, and especially, the sales trends of Productos del Mar in the G.D. are:
In the Great Distribution, there are no innovations in terms of innovation as such, since they only refer to innovations in the product or in signage.
INNOVATION
THE POINT OF SALE
Meanwhile, consumption habits belong invariably.
The customer buys the product fresh and freezes it at home, which implies a bad freezing and a deterioration of the original orgaleptic qualities.
Thanks to PROTON technology, an innovative new customer service can be offered:
freezing at the point of sale, which would really represent a step forward in innovation in the Great Distribution.
PROTON freezing technology at the Point of Sale leads to a new product category: the fresh frozen product.
PROTON freezing technology at the Point of Sale maintains the quality of the fresh product, incorporates the advantages of frozen products and eliminates the disadvantages of these.
ADVANTAGES OF THE PROTON PRODUCT AT THE SALE POINT
Download file DOSSIER FREEZING AT THE POINT OF SALE
CONGELACION MAGNETICA DE PESCADO
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